Why is it important to know the age of a website page

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To approach SEO analytics issues objectively, it is important to consider the age of the page from the search engine's point of view. This aspect is important for analyzing competing Internet resources, checking the correctness of mirror gluing and taking into account the dynamics of content indexing.

The starting point for the page age coincides with the date of adding its address to the archive of the search engine. It is worth considering that a lot of time may pass from the moment of publishing a web page until it is added to the search engine index. The content will be available to users only after it is indexed. From the point bank email list of view of SEO optimization, the page age is the period of its presence in the search engine index. We will consider this issue in more detail below.


Such indicators as site age and page age are of great importance for search engine ranking. They influence the place in the search results.

The age of a website page is recorded starting from the date it was indexed by the search engine.

This parameter must be taken into account for SEO optimization. Pages that are older have more chances to get to the top of the search results. This is the reason why SEO optimizers find it much more difficult to promote young Internet resources. It is believed that the minimum age for successful promotion of a resource is about six months.

Sites have several pages. For a resource to get to the top, one of its pages must get to the top positions of search results for a specific user request. In this case, the search engine independently selects one of the resource pages that best matches a specific request. There are also examples when Google offers users several pages of one site that are relevant to what the user is looking for.

Taking into account the age of the page, SEO specialists determine the necessary duration of promotion for a specific request. For the most competitive keywords, the average age of resources that reach the top of the search results is from 2 to 3 years. In order to draw up a promotion plan, in parallel with other important activities, an analysis of the age of the pages should be carried out.

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Optimizers have access to such a tool as resource aging (activities to replace the content on the page with information that is "older in age"). It allows you to increase the position of the page in the search results for a fairly long period. Initially, after replacing the content with an older one, the site will drop in the ranking for a specific request, but then it will begin to gain weight much faster compared to new pages.

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Content replacement should be carefully thought out. This measure should improve the provision of useful information to resource users. If the new content does not meet this requirement, the search engine may regard its replacement as swapping (changing the indexed page to deceive users).

Aging pages can only be considered a useful measure if the new content is useful to site visitors.