The essence of a site's position in search results

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The position of a website in search engines is important. After all, the more people see the resource, the higher the traffic, conversion and sales will be. However, simply knowing the place of the resource in the search results does not give anything, the factors that ensure its high position are much more important.


Proper optimization and some other actions will be the key to getting to the top. In this article, we will tell you what influences the site's position, how to work with important factors correctly, and also provide useful services that will help you promote the resource.


The position of a site in search engines is betting email list the place of the resource in the list of answers to a user's query. Work to ensure a higher position should be carried out by site owners, as it is part of SEO promotion.

The essence of a site's position in search results

True, this is not an assessment of the entire portal, but of one of its pages. You can check the site's position in search engines by entering the appropriate query and scrolling through the search results.

The resource may change its place after adding new pages and updating indexing, within which search engine robots view the content.


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The Importance of Tracking Your Website's Position in Search Engine Results
In search engine queries, users use names, characteristics of goods, and mention their region of residence. Often, the words “buy”, “order”, “price”, and others are encountered. The robot will offer your page in response to a search query with the promoted product if you prepare the most relevant content to the key phrase.

To achieve a winning position for your website in search engines, pay attention to texts such as descriptions of offers, thematic articles, news. All of them should contain popular queries used by potential buyers.

According to a 2022 study by Demand Metric , 60% of users purchase products or services only after reading several articles about it on a company's website.

By tracking the position of an online store website in search engines, it is possible to:

Determine the real position of the resource for high and medium frequency key queries, compare its place with the main competitors.

If necessary, correct articles to change the portal's positions. To do this, it is recommended to analyze the content of the first five sites in the search list.

Optimize texts and increase targeted traffic or visits based on information about the search results page for the main keywords. This way, the company gets a chance to improve content, increase traffic volumes on the resource and conversion, while avoiding increased costs for online advertising.