Analysis of the link profile of competitors' websites

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A situation may arise when, after analyzing competitors' sites, you realized that the number of indexed pages of your resource is much less than necessary. Try to figure out why this happened. Perhaps the site structure is built incorrectly, or the shallow nesting of pages rejects robots. Try to change the strategy of promoting your resource, taking note of several competitors' methods.


Analysis of the link profile of competitors' websites

Analyze the quantity and quality of incoming clinical nurse specialist email list links to competing sites. For this work, you can use the services located at the addresses: serpstat.com, megaindex.com or similar.

Evaluate not only the number of external links, but also the quality of the sites they come from. See if they match the subject of the resource. Study whether there are any sharp fluctuations that may indicate link manipulation. This is absolutely forbidden.

How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:

I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.

And I know that such leaps are always the result of painstaking work in five areas:

Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.

To get this growth, download our step-by-step template for increasing sales from the site:
Download template
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Of course, external links are still one of the main ranking methods. But it is not the only one. If you decide to build up your link mass thoughtlessly, just to overtake your competitors, this can lead to a ban or other serious sanctions from search engines. Be careful.


Analysis of usability and design of competitors' websites
Be responsible for how convenient and attractive your resource is for users. Everyone wants to have the most beautiful and convenient website. But it is also worth considering behavioral factors, which are one of the most important elements of promotion. It often happens that the owner of the site finds his resource very attractive and convenient. But in fact, he just got used to it, and ordinary users at the first difficulties with finding the necessary information go to competitors, where everything is simpler and clearer. To compare the usability of the site, you can form a test group of friends. Invite its participants to evaluate the site on several parameters.


Read also!

"Website Usability Analysis: Stages, Tools, Mistakes"
Read more
You can spend a very long time analyzing competitors' websites, studying the ergonomics of your resource, filling out detailed tables and entering information.

We recommend that you first evaluate the most important parameters :

clear navigation, installed breadcrumbs plugin, placement of blocks on the page;

limited functionality of the site when displayed on mobile devices (if any), can the site be used from a smartphone in the same way as from a PC;

whether various useful modules are installed (for example, a price calculator or a furniture designer);

Is there a search on the site, how easy is it to use?

how quickly a user can contact a company representative, how convenient it is (clickable phone numbers, online consultants, etc.);

does the site design meet modern quality criteria (color scheme, fonts, element sizes).