Branded website ranking factors

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Branded website ranking factors

The brand principle involves ensuring greater trust of search engines in the brand using the following factors:

redirection to the address of the brand/company, or to the website domain;

mentioning a brand without a link, since crypto email list citation does not necessarily have to be a footnote;

the actual address of the company on Yandex or Google maps;

close location of the office or online store to the user;

multiple search results – sometimes, in response to a direct brand request, one portal is displayed in a number of positions;

the presence of an official company page and employee web sites on Linkedin.

When ranking a site, the level of trust in its work greatly influences the possibility of reaching the top of search results.

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Poor website optimization

Poor website optimization
Poor optimization or its absence leads to the fact that well-thought-out and visually competently built sites cannot get to the top positions of the search results. The resource must be convenient and understandable not only for the audience, but also for search engine robots, because the ranking of the site depends on them.

Usually, progress is stalled due to the following errors :

Lack of optimization , which is most often found on young sites. Their owner is not yet aware that in order to be promoted in a search engine, it is necessary to work with the internal code.

Superficial optimization – when the main one is done incompletely, while Title, Description are written, H1, etc. are placed. As a result, competitors’ sites that are put in order better have every chance of pushing a similar resource and getting to the top. It is important to do everything possible here: use semantic markup, an XML map for robots, alt and title for images, set up robots.txt, remove broken links and duplicate pages, and other mandatory actions. This is not an expense item that you can save on.

Over-optimization . Without knowing the subtleties, you can overdo it, which is why the site will not be able to get to the top. Usually, beginners fill the keywords tag, go beyond the permissible nausea of ​​the page, make other similar mistakes.

Solution. Make sure that the site is optimized at a basic level. If a web studio or webmaster is responsible for promoting the portal, ask them to provide a list of works performed in this area. Also contact their competitors to evaluate the quality of the tasks performed - these people will definitely be honest.