Is the new site easy to navigate?

[subornaakter20]

Analytics

When it comes to online sales, analytics is one of the most important things to consider when launching a new website. Make sure it is set up correctly and will collect web data correctly.

Connect Google Analytics and Yandex.Metrica statistics services.

Set up sales funnels in Google Analytics and goals in Yandex.Metrica correctly.

Sync your analytics accounts to get complete information from both sources in a single report.

Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
Compliance with standards

A web resource must necessarily comply with the legal norms adopted in the field of information circulation at the international and national level. It is impossible to launch a new site without paying attention to this.

Strict compliance with the requirements for processing personal data in accordance with Federal Law 152. The violator will be fined or the resource will be blocked.

The visiting user is informed that the site uses cookies.

Respect for copyrights of any third-party content (videos, images, fonts).

An accessible explanation of the site's privacy policy to every visitor.


15 Questions to Answer Before Launching a New Website
15 Questions to Answer Before Launching a New Website

Do users understand the purpose of any page esinc email list in less than five seconds?

Modern people are not used to waiting, they are impatient and not very attentive. Most people who visit a page will read only 20% of the words on average. Therefore, there should be nothing superfluous on any page. A person will leave if he has to search for something for a long time or wait for it to load.


If visitors start to get confused by product categories or general navigation, they will not stay on such a web resource for long. Your job is to reduce all unnecessary user actions to a minimum. If they stay on one page for too long, give them the opportunity to get help via chat. All forms should not contain empty information, but only a natural flow of requests that are absolutely necessary to complete the transaction.


Does the site search work?

Even with perfect navigation, many customers prefer to type their query into the search bar. Your website search engine should include autocomplete, auto-suggest, spell check, search by product ID, multiple results, etc.


How long does it take for the site to load?

On average, a visitor waits for a page to load no longer than two seconds. To avoid leaving your site due to poor optimization, test your site's loading time using free tools Google Page Speed ​​Insights (shows statistics for desktop and mobile devices) and GTMetrix (provides detailed information on where and how to improve your code to make loading faster).

The mentioned tools provide detailed information about what is on the web resource, what slows it down. Thanks to these Internet assistants, you will directly correct all problem areas.