Setting up goals in Yandex.Metrica

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Setting up goals in Yandex.Metrica

A goal is a user action that the site owner or advertiser is interested in. In general, goals can be very different. Yandex.Metrica identifies five main goals for a site:

Number of views. You specify in the settings how many pages one user views (in one session) to consider as achieving the goal. If you have good interlinking, then this indicator will show you food and beverage email list the depth of views (and therefore the audience engagement).

Visiting a specific page . For example, it is important to you that the visitor definitely ends up on a page with an order form, feedback or portfolio. So, in the settings in the "Condition" section, write a command for the url (full or partial address of the desired page or a regular expression).

JavaScript event. Visitors interact with the functionality of the site through scripts. After the appropriate settings, the system will take into account the filling of forms, clicks on buttons. But in order to identify this particular goal for the service, you need to be able to work with code.

Combined goal . This may involve several site metrics related to online actions of visitors. For example, a person clicks on "Place an order", which means that a JavaScript event is performed. After that, he is sent to the page with the basket - this means that the URL of this page needs to be entered in the settings, and so on step by step.

There are conversion goals (aimed at interacting with new, unique users) and retargeting goals (for working with those who have visited more than once).

Using Webvisor in Yandex.Metrica
Using Webvisor in Yandex.Metrica

Webvisor tracks and records the actions of visitors on the site (during one or several visits). It records all mouse movements, button clicks, form filling. With this information, you can take effective measures to optimize the site: adjust the design, layout, content layout, improve usability.

How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:

I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.

And I know that such leaps are always the result of painstaking work in five areas:

Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.

To get this growth, download our step-by-step template for increasing sales from the site:
Download template
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According to Webvisor data, it is clear how actively people scroll, move from one page to another, and this demonstrates the degree of user audience involvement. The system shows the duration of visits, the geography of visitors, the type of device (its OS) and the browser from which the person entered.

At the top of the Webvisor panel, specify the time period for which you need information. All information will be displayed in the main field. The visit number is written on the left, and opposite is the viewing icon. Here is the information that appears in the main field:

where the login was made from (directly from the website address, from a search, from a link, from an advertisement);

user location (country);

its device and OS type;

time of entry to the site;

activities;

visit number, its duration and number of visits.

All these site metrics will be displayed if you click on the "+" icon (located at the beginning of the line). A field will appear in which the fact of the visit, activity and where the user came from will be visible.

To directly start viewing the visit, you need to click on play. The video will be played in the opened player (the size of its window is automatically adjusted to the size of the user's monitor). Here you can start, rewind, and play at 2-4 times faster speed.

Yandex.Metrica is a great online tool for tracking visitor statistics. The service is easy to use, and almost any website owner, even a beginner, can handle its settings. And if you are a web promotion specialist, then especially do not miss the opportunity to use Yandex.Metrica at a professional level.