What is website statistics and why is it needed?

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Website statistics services are simply irreplaceable today. Without certain data, it will no longer be possible to work on resource optimization and conversion increase. If you do not do this, then competing companies will instantly leave you behind. However, it is not enough to decide to do web analytics and start using the first service you come across.

The thing is that the functionality of the resources is different. Therefore, it is necessary to choose the most suitable tool for a specific business. And even better - use several at once. This approach will allow you to compare data and ultimately receive more accurate information, which in turn will help make a decision on the further development strategy of the company.


A businessman with a small store needs hotel email list to calculate approximately how many people pass by the outlet, how many people come in just to see what they sell, and how many buy something from the assortment offered.

Then you should analyze the strongest positions and place the products so that the number of people willing to buy increases.

Analysis and testing of options is necessary to increase sales by increasing the attractiveness of the store to customers. A website whose goal is to make a profit can be compared to such a store.

Website statistics provide answers to common questions, help analyze changes and mass qualitative data. This marketing tool is simply necessary for analyzing statistical information.

Using website statistics services, you can find out basic data:

total number of visitors;

the number of people in the target audience who have performed the required actions (subscribed, purchased the product, etc.).

What is website statistics

A number of services do not allow you to receive calculations of relative metrics (ROAS, CPC, etc.), since they provide average data. Without taking into account the specifics of individual advertising channels and external factors, metrics provide unreliable results.

Increase Your Profits by 10X: 5 Key Metrics You Must Track
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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After working with over 300 online projects , I can guarantee: monitor these metrics weekly and your company will not only survive, but also increase its profits by 10 times!

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Statistical information allows us to answer a number of questions and solve certain problems. With its help it is possible to:

user classification for building effective advertising campaigns;

Evaluation of changes in website design, A/B testing to determine changes in website conversion, for example, by reducing the number of fields in an order form;

assessment of the magnitude of the decrease or increase in individual metrics (after establishing the acceptable variability of their values);

forecasting the actions of website visitors based on a number of indicators;

identifying potential buyers in order to launch advertising to them.