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If the material optimized for low-frequency queries is interesting, users will start writing comments. Unfortunately, search engine optimization cannot wait for people to express their opinions. In addition, many users simply do not want to spend their personal time on reviews. Therefore, it is better to direct part of the budget money to comments on articles. This will solve several problems:

will provide additional traffic to the site due to the activity of those who write comments;

creating the appearance of popularity and traffic to the page.

Ordered reviews can be either with or without key queries. To avoid spam, performers are prohibited from using the main key.

As for low-frequency queries, they make promotion cheaper, but require more expensive, carefully developed content. Such keys bring to the site not only people who are ready to make a purchase, but also those who are simply well versed in the product. This category of users needs answers to questions, not advertising slogans. Therefore, texts for low-frequency queries should not only sell. They need to contain information about the characteristics and advantages of the product, as interior designers service email list well as the nuances of its use.

It is important to remember that search engine promotion for high- and mid-frequency keywords requires purchasing link mass. Internal linking can be done in articles, but the relevance of queries must be controlled.

Links for low-frequency queries are not purchased, as it is believed that "long tails" promote themselves. To popularize low-competition keywords, it is worth posting the corresponding content on social networks. SMM promotion allows you to achieve good results. As a rule, article announcements are posted where there is a target audience.

You can repost articles in full in groups on social networks. This option is suitable if the goal of promotion is not to popularize the site, but to increase audience loyalty.



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Site ranking factors for low-frequency queries
According to the marketing agency "ImForza", in 93% of cases people start searching for information from search engines. Therefore, it is important what place a site occupies in the search results. The position in the list can be affected by many factors, but you should know the main ones:

quality of content;

compliance of the site with search engine requirements. This includes the usability of the site and its adaptation to mobile devices;

behavioral characteristics;

link content;

presence of keywords in titles.

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Ranking can be improved by:

Keywords in the title

Place queries in the titles and subtitles of articles. This will create two advantages. Firstly, the title forms a link in search results. If it contains a keyword, especially if it is a low-frequency query, the user will immediately understand whether the content meets his needs or not. Secondly, the presence of a keyword in the title makes the work of search engines easier.

Internal linking

In terms of internal linking, it is worth considering the following recommendations:

refer only to relevant material posted on the site;

take the interests of users, not search robots, as a basis. Place as many links as necessary for site visitors;

combine anchor and non-anchor links. The former should prevail, but their text should be combined to arouse suspicion in search engines;

Make the site navigation convenient for users.