Formation of advertisements and study of their effectiveness

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An experienced targetologist knows how to attract exactly those users who really need your product. And then separate content is created and broadcast for each segment.

The targeter comes up with several advertisements at once (5, 10 or more, even 20), differing in format, launches their demonstration and tracks those that bring the maximum number of applications at the minimum price.

These are the ones that should be scaled, shown to the target audience, to as many users as possible. For example, during a trial run, an ad generated a couple of applications during las vegas email list the day. And it will also generate 7-10 applications when scaling begins. The target specialist's task is to keep their "finger on the pulse" and make the necessary changes in a timely manner.

Reporting
At least once a month, the targetologist must report on the work done. Everything is indicated: what was more effective and what was weaker, how much money was invested and earned, what exactly was paid for, what ideas there are for improving the project.

Reporting

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A report once a month is not a strict rule for everyone, each customer agrees with the specialist individually. But there is no point in insisting on a daily report. This can be required from your full-time targetologist, either at the very beginning of the project, or if it does not bring results for too long.

What is better: to hire a full-time employee or to delegate the work to outside specialists?
There is no clear answer here. Each business (as well as product) has its own characteristics and requires an individual approach, in addition, the intensity of work and other indicators are important.

Full-time employee
If you have a fairly complex product in development, it is better to have your own targetologist on staff. A number of nuances constantly arise in the work, the situation sometimes changes quite rapidly, and it will be problematic to take into account all the details in the format of remote cooperation.

In this case, you will not avoid serious mistakes, and this will have a negative impact on the results. Your own targeting specialist is also necessary if you have a fairly large sales department or you are launching several advertising campaigns at once.