One question remains: should we approve of this? good intentions in such a precarious situation? The answer is: yes, but words must be followed by actions.
It's unbelievable that in 2020 we still see marketing campaigns with empty promises. Now is as good a time as ever to commit to ensuring that our companies have a positive impact on the hong kong rcs data community and the environment. But we need to do so consciously, modestly and authentically, and of course with a long-term vision behind it.
A brand's good intentions cannot be cemented with an ad or TV commercial, but with concrete actions, a strong character and an ethical foundation - with values and a vision that encourages us every day to pursue a larger goal that is in the interest of everyone. Not only in quarantine, but also beyond. Because when all this is over, it will be the actions that we remember, not the words.
People don't care about brands, they only care about the way brands make them feel. And in such difficult times, society only takes seriously those who are serious.