The viewport and viewport meta tag are not set correctly

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The text is unreadable, functional blocks and individual elements are too small. If this is the case, it will be difficult for the user to perform basic operations on the site: read the content, go to the menu and click on links, fill out forms, make calls. If the element is too small, try increasing the font size, indents around the element. For mobile versions, it is undesirable to use a text size of less than 12 pixels.

Pages load very slowly. In principle, this is true for any version of the site, not just for the mobile one. Speed ​​becomes a serious problem if a user with a weak Internet connection visits such a site (which is typical for smartphones not connected to Wi-Fi). Conversion largely depends on loading speed. The source code should load in 700 ms or faster, and its size should not be more than 120-140 KB.

The viewport and viewport meta tag are list building for mlm set incorrectly. This makes the resource obviously unsuitable for mobile use, and it can only dream of large traffic volumes. It often happens that the page width is fixed and is displayed crookedly on mobile devices; or the minimum viewport is too large for a particular device and the user has to scroll to the right. Such gross errors should be corrected first.



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The presence of control elements that work only when the mouse hovers over them. Only those users who visit the site from a regular PC have a cursor, and portable devices only have a "click" event! Remember this and think through the behavior of functional elements that work on hover - pop-up hints, increasing previews, drop-down menus. They should also work somehow in the mobile version.

The order form or other conversion element is not optimized. Some sites have forms that are almost impossible to fill out and send from a phone (although on a desktop computer it can be done in a few seconds). If you want to improve your positions in Yandex mobile search results, leave only the most necessary fields in the forms (for example, only email and phone number), and get rid of everything unnecessary. Particular attention should be paid to the process of purchasing goods and paying for the order.

A call cannot be made in one click; it requires many actions. To make a call, it should be enough to click on the phone number (usually indicated in the header of the site) from a mobile device. Specify the full number, starting with the country and city code, and wrap it in a link with the "tel" protocol, which will ensure the desired behavior: