Without a doubt, content marketing is time-consuming. Writing a successful strategy takes time and regularly creating high-quality content also requires resources. But the effort is worth it!
These are the advantages of content marketing:
long-term generation of website traffic
long-term reduction of dependence on third-party providers and/or paid media
potential for lead generation and customer acquisition
positioning as an expert
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Content Marketing Strategy: Step by Step
The numbers show that creating a content marketing strategy switzerland phone number data is already common practice for many companies. According to a HubSpot study, 77 percent of companies have a content marketing strategy. Around 70 percent actively invest in content marketing.
But how exactly do you create a successful content marketing strategy? Let's look at that in detail now!
1. Define company goals
The first step is to define what your company wants to achieve with content marketing. You can base this on your company's general goals. How could content marketing contribute to achieving these goals?
You can use the SMART method to formulate your content marketing goals .
SMART stands for:
S pecific (specific)
M easurable
A chievable (attainable)
R ealistic (realistic)
T ime-bound
An unclearly formulated goal that does not meet the SMART criteria can be too imprecise and superficial. An example of this is statements such as: "We want to generate twice as many views on our company blog." For example, this goal does not specify a time frame. The following formulation according to the SMART method would be better: "We want to increase the number of visits to our company blog by 50 percent by the end of Q4 2020." It is also a good idea to formulate long-term, medium-term and short-term goals . This creates a kind of roadmap that you can follow.