Examples of Universal Selling Commercial Proposals

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Offer
A technique similar to the “benefit” approach. You formulate a useful proposition for the reader and present it with the headline. For it to work, the target audience must clearly understand its benefits.

Example:

Intensive course on promoting an Instagram account with a 50% discount only from December 10 to 12!

Free speech diagnostics for participants of the speech therapy master class this Saturday!

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Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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We have considered the basic components that must be present in selling ad headlines. There are possible variations in their use: one by one, or combining 2 or 3 elements. For example, one headline can have a benefit, an offer, and an interest. It is clear that all 4 components in one headline are too much, but a competent combination of several is a very good option.


11 Basic Types of Selling Headlines
11 Basic Types of Selling Headlines

Source: unsplash.com

Let's look at the basic types of headlines and situations in which they can be used in relation to the main groups of goods and services.

Direct Headline

If the headline is created for some wow-product, for example LOL dolls, then all the necessary information is in the public domain, you just need to apply it to the selling title.

For example:

Original LOL dolls in stock and on order.

Unique toys from the Pets decoder series with a holiday discount!

Buy a LOL Surprise doll at a super price!

It is worth considering that this type of headline will work if the product initially has a sufficient number of advantages known to the target audience.

Solver Headers and Command Headers.

Such headlines "eliminate" the buyer's problems and suggest to act decisively and quickly. Often this type of headline is used for advertising at the stage of early promotion of the product. Such titles are good because they are suitable for almost any type of offer.

For example:

Help your gut.

Get rid of excess weight and become more attractive.

Fall in love at first sight.

When creating such a title, you should combine them or use them separately. In addition, the headline should be such that the reader immediately understands that after clicking on the link, he will be able to change something specific in his life: get rid of problems with going to the toilet, lose weight, become more attractive.

Interrogative title

This title for the publication should be presented in such a way that the reader has no other options for an answer except a positive one. Otherwise, the title will not work. Such headlines can also be used for any product category, but the best option for them is wow-products.

For example:

Can't quit smoking?

Have you chosen the wrong profession?

Tired of your child's frequent illnesses?

If you guessed correctly and the question is relevant to the target audience, then you offer a solution to the question in the text and thus get a transition to your page.

News Headlines

Headlines of this type can be used if you offer a completely new or unique product. A rarely used headline option, because words that tell the buyer about the rarity of the product have become commonplace and do not carry much meaning, and therefore do not attract the attention of the audience.