2. Abusing the sending frequency

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The frequency of your newsletter is an element that must remain constant. When the user subscribes to the newsletter, among the benefits of this subscription is the regular sending of information from your company, whether weekly, monthly, bi-monthly, etc. If you reduce the frequency of sending, you are not fulfilling the benefits of the subscription, in the same way that if you increase the frequency you abuse their trust. The recipient expects what has been promised, no more and no less.

Depending on the type of company and the content you offer, you will need to send one newsletter or another. If you have an online store with a high volume of offers, you can offer one or two newsletters per week. If you have a blog, a monthly newsletter with your most relevant articles is more than enough. And if you are a creative or designer with less regular updates, it is more convenient to send a bi-monthly newsletter.

3. Not segmenting your contact list
After sending your first email marketing campaigns, it is interesting to see austria phone data the response they have had from your recipients. Before sending the email campaign, it is advisable to use A/B testing , a tool that sends two tests of your campaign to two preselected groups of recipients. This way, you can check which of the two versions works best.

Depending on the recipients' actions, you will need to segment them into groups. If they have not received the email (bounce rate), you will need to check whether you have typed the address correctly. If they have not opened the email, you will need to send a reminder email. If they have opened the email (open rate), you can create your next campaign. If they have opened the email and also clicked on the link or CTA (click rate), you will need to investigate your website and check when they stopped browsing and why they did not make a purchase. And if, in the best case scenario, they have made one or more purchases (conversion rate), it is time to send personalized newsletters and offer loyalty packages such as offers or discounts.