How to learn more about your target audience on TikTok
Similar to Facebook’s “Audience Insights” (which used to exist), TikTok is now releasing a similarly handy tool to obtain data about its target audience.
The latest tool for TikTok Ads helps you better understand your audience on TikTok or identify new audiences.
The tool allows you to use various filters to filter latvia number dataset and view different insights about your target group based on language, interests, demographic characteristics and more.
Which insights are visible?
Similar to Facebook’s “Audience Insights” (which used to exist), TikTok is now releasing a similarly handy tool to obtain data about its target audience.
The latest tool for TikTok Ads helps you better understand your audience on TikTok or identify new audiences.
The tool allows you to use various filters to filter and view different insights about your target group based on language, interests, demographic characteristics and more.
TikTok Audience Insights for more data about your target group 1
What filters does the tool have?
Age demographics – You can choose: 18-24, 25-34, 35-44, 45-55, 55+
Gender-specific distribution
Interest Categories – Including “Pets,” “Food & Drink,” “Games,” and other interests
Video - Interactions - Filter users by the videos they watch on TikTok in various categories, including Lifestyle, Talents (including magic and dance), Supernatural and Horror, and more
Creator – Interactions – This allows you to filter by TikTok users who have followed creators in different topic categories
Hashtag – Interactions – Choose a hashtag to narrow your audience to those who have engaged with that tag
Device – You can also filter by device type, and TikTok offers additional filters for device price based on estimates
4 ways to use this tool
TikTok itself presents 4 possible use cases here. Of course, there are many other ways to use the tool cleverly for your organic and paid content.
TikTok Audience Insights for more data about your target group 2
Get insights to plan your campaign
Leverage Audience Insights in the preparation phase of your campaign by using a series of filters to examine aggregated audience information:
Validate and get to know your audience
Audience insights can help answer questions about a target group. If you want to know, for example, the age and gender of your target group and how it is distributed, you can use this tool to get an overview.
Find inspiration for targeting and creative strategies