Example: Wyzowl’s Video Marketing Examples In Emails

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Intercom is a customer service platform that combines human customer support and automation. It’s no surprise to see them leverage a chatbot to generate leads by asking website visitors about their goals and preferences.

Based on pre-selected answers you select, you’re taken to a gated free ebook or a similar resource, and offered a free demo.

Why This Lead Generation Example Works:
Intercom generates and nurtures leads with its own solution—that’s the first thing that stands out here. But the effort to tweak the landing page based on visitor’s preferences is where this really makes an impact.

This early segmentation also allows Intercom to later tailor marketing emails and even sales calls to that specific person.

9. Email Marketing: Get Casual Subscribers to Take a Leap
Not everyone on your email list is necessarily a qualified lead—especially if they joined through a more generic opt-in form.

The good news is your sales team doesn’t have chile telegram data to spend endless time reaching out to each person on the list to find out their level of interest. Instead, you can send helpful emails to your list, track their opens and clicks to identify engaged subscribers, and use sales-focused CTAs to move them deeper into your sales funnel.