Offering to participate in tests

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Many service owners provide the opportunity to try them out in a demo version. However, there is a high probability that users will provide false information about themselves.

In this case, you can insure yourself by entering registration confirmation via email, SMS notification, authorization via social networks, or by setting up verification of the correctness of the email domain and phone number.


Tests can have some practical benefit for clients, or they can be intended for entertainment. For example, a developer invites people to participate in a survey to choose housing realtor email list that suits the client's personality.

By sharing articles, e-books, presentations, cases.

Lead Management Techniques for Attracting_E-Books

Potential buyers will appreciate your generosity if you offer them interesting content. By the way, it is not necessary to distribute only original materials - you can, for example, translate useful publications from foreign languages.

Showing ratings of the best products.

The simplest example of a lead magnet is a selection of products that are useful for your customers.

Selling apartments in the capital? Introduce your target audience to the TOP-10 ready-made residential complexes with the most attractive prices. And by doing the same on a district or county scale, you will initially have information about what areas are of interest to your potential buyer.

Introducing the audience to research results and forecasts in a specific area.

Conduct surveys, tell your target audience about your research. This will help not only solve lead management problems (attract new leads), but also earn a reputation as a trustworthy expert.

With the help of video materials.

Use videos more actively in lead management: training, review materials, webinar recordings. The number of views of such content has increased by 45% over the year - this is the data of a study conducted by Google. They are confirmed by other analysts.

For example, the Wyzowl agency claims that in 2018, 97% of marketers said that regular video content can facilitate communication with clients and make their product more understandable to consumers. Today, video is the most popular language of dialogue with the audience.