Conversion in sales, advertising, website

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What is conversion?
Conversion in a broad sense is a concept that refers to the process of transforming one form or state into another, as well as to measuring the success of this transformation.

In the field of sales, marketing and online advertising, the following are distinguished:

sales conversion ;
conversion in online advertising ;
site conversion .

What is sales conversion?
Sales Conversion is defined as the percentage of potential algeria email list customers or leads generated and the number of customers who actually make a purchase or close a deal. It measures sales effectiveness and helps assess how well a business converts potential customers into actual customers.

To calculate sales conversion you need to know:

number of transactions made by clients;
number of potential customers or leads.
The formula for calculating sales conversion looks like this:

Sales Conversion = (Number of Closed Deals / Number of Leads) x 100%

For example, if you had 100 potential customers, and 20 of them made a purchase, then the sales conversion would be.