Touch Base on Social Media

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Instead, make sure each follow-up email provides value—an interesting article or infographic, a thoughtful question about the sales process, or asking if they have any questions about something you recently told them.

If you work with a high volume of leads, you can create automated sales workflows using a CRM system like Close. Instead of manually typing out a bunch of emails, you can enroll leads in a series of pre-written emails that ideally provide some value. This can save time but is less personal than a one-to-one email that’s highly relevant to your ongoing conversation.

Pick up the Phone or Schedule a Video Call
My sales manager would give me a quota for a certain amount of phone calls I had to make each day. I hated it at the time, but I see the value in it now. Although we aren’t conditioned to speak on the phone as much in the digital era, phone calls are a more personal touchpoint.

Chances are they won’t pick up, so leave a thoughtful chile telegram data voice message. You should have a talking point ready to go before you pick up the phone, just as if you were sending an email, then use that to either start a conversation or leave a message. Don’t call too often because it’s more intrusive, but also don’t be afraid to pick up the phone. It’s a fine balance.

If you’ve been going back and forth on email for a while, suggest either a phone call or a video call via Zoom or Google Meet. You’ll get a lot more effective communication done on a call than you will in an email.

Want to combine these methods? Here’s how that sequence might look:

How to Sell - Pick up the Phone with Close CRM
Follow-ups on social media work especially well for direct-to-consumer sales like real estate, accounting, or coaching services. If you didn’t meet your lead through social media, you can add them after your first call. Then, you can like and comment on some of their posts (where appropriate, don’t overdo this) and follow up in the messaging app. Lots of folks these days are more likely to respond on Instagram than they are to an email or phone call.