200 agencies were asked to submit their ideas, 57 took part and in the end three were allowed to present. That's what Schaffhausen did. The government council wanted to make a big impact in its image campaign to promote the location. The result is a shambles. The process of selecting the agency reached a level that is unacceptable and makes me angry.
In order to attract young families from the greater Zurich area to the Munot region, the government council had announced an advertising campaign and had already selected a project: that of the Zurich agency Geyst. But it had not reckoned with the cantonal council: the latter does not want to know anything about a campaign and did not even enter into the matter on Monday .
Munot and the old town: Schaffhausen should be qatar rcs data positioned not only as a tourist attraction, but also as a place to live. (Image: Pixabay)
The fact that the people of Schaffhausen are not in agreement at the political level about the meaning and purpose of this advertising contract is a massive waste of resources: a lot of money and creative ideas are simply lost. Our agency evoq also took part in this selection process and we came in the top twelve. That's why I can roughly calculate the extent of the problem:
200 agencies each spent an hour thinking about participating
57 agencies each spent a week participating extensively and submitted a concept
3 agencies worked on the pitch for one month each…
… and an agency has developed a complete campaign since winning the tender .
In my calculations, this results in an estimated total effort of 3,500 hours on the agency side. At an average hourly rate of 150 francs, the Swiss agency scene has invested 525,000 francs in the canton of Schaffhausen, but nothing has come of it.
It is high time that clients - especially the public sector - thought about their requests and became aware of the effort they cause. At the end of the day, it is the existing customers who pay for this, and they then complain about the agencies' high rate.