That's far from the truth! regularly enjoys its clear market leadership, even though its viewers tend to be older. The private broadcasters from Germany have overtaken SRF in advertising revenue for the first time, and everything is fine for them too. Both benefit from their size, as they have around 1,200 devices in German-speaking Switzerland thailand rcs data and are easily extrapolated. Why change anything? The ones who suffer are the smaller providers, who are disadvantaged by the low number of cases. In WG 31, the distribution area of Telebasel, just 102 recording devices are used, and that is definitely inaccurate.
The big broadcasters are happy and the small ones are afraid. A manager at a regional TV provider told me that "a change, no matter what it is, could mean fewer viewers for his channels, and that's not acceptable." Unfortunately, my mathematical lectures on statistical thresholds went unheeded.
The fact is that the current reach measurement is inaccurate (case numbers too small) and not adapted to media consumption (single source measurement, no streaming, no catch-up TV). It is measured according to time and not according to programs, and meaningful program analysis and planning is also not possible on the basis of the data.