The NZZ, a prominent member of the Swiss Media Association, has approached Admeira. Why? Unfortunately, that is not so clear. However, the step is remarkable because since the loud row in the summer of 2015, which reached a painful climax with the departure of Ringier and Ringier Axel Springer Switzerland, the fronts have been clear: the publishers on one side, on the other the SRG together with Ringier - and possibly with Ringier Axel Springer Switzerland.
No data from Admeira either
That is different now. Admeira's involvement in the NZZ subsidiary Audienzz, which was announced last week, could disrupt this somewhat grotesque game. In any case, it could be the start of vietnam rcs data somewhat more constructive discussions than in the past. According to the NZZ, it is important to talk to each other and not to refuse to talk on principle. "Even if we are now examining further cooperation with Admeira, this does not change our media policy assessment. We still believe that the questions about the SRG's involvement are justified and should be clarified by politicians as part of the general public service debate. However, Admeira is a reality that we must and want to deal with at a business level," said NZZ spokeswoman Myriam Käser when asked.
But what does this 15 percent stake bring? "Our main concern is knowledge transfer," says Käser. The NZZ will not join Admeira as a shareholder or as a customer - in other words, it will not allow its inventory to be sold through the advertising joint venture. The NZZ will also not be able to use Admeira's data.