The radio industry, which meets on Thursday at the Swiss Radio Day in Zurich's Kaufleuten, is facing a radical change. DAB+, IP radio and the changed framework conditions imposed by the federal government bring with them many changes and challenges. And also opportunities. Local radio stations can now broadcast outside of the original concession area. "Radio is today where television was 35 years ago, when thousands of new stations came onto the market through the multiplex," said Swiss Radio Day organizer Darryl von Däniken to persoenlich.com a year ago .
The dangers are also similar. Flashback, 1998: The austria rcs data regional broadcaster Tele Züri developed into Tele 24 - a private television station for German-speaking Switzerland. Just three years later, it was all over again . What remained was the realization that - at least at that time - a national TV program lasting several hours was not financially viable without a share from the license fee pot.
In 2008, when Tele Züri was denied a license , the broadcasting area was expanded. But one thing was clear: "With our program, we want to reach everyone who lives in the greater Zurich area, works here or is interested in Zurich," said Markus Gilli in an interview with the Zurich Press Association . Even now, when all regional TV channels can be received across Switzerland, Tele Züri has remained a Zurich broadcaster.
Local radio stations should all be a bit like Tele Züri - even if Switzerland and the world are open to each station. If every radio station reports on the same national and global topics, the stations become interchangeable. Today, no station can stand out with its music repertoire alone; the selection around the globe is too large. The strength of every local radio station is its roots in the region.