Behavioral targeting – Google Ads, YouTube, Pinterest, etc.
Profile targeting – Facebook, Instagram, Snapchat, Twitter, LinkedIn
When writing Google ads, you can target their LPA positions by categorizing their search keywords.
For example, their search might contain "used cars" or "used SUVs." The latter is higher on the LPA. These people know what they want: a Toyota. Therefore, how you write ads for these two queries should be different.
For example, if you run Google Ads for Toyota:
Searchers for “used Toyota SUV” should be targeted with copy austria mobile database that highlights specific product details that grab their attention, such as “$18,000 gets you a 2014 Toyota with only 20,000 miles.” Since they already want what you have, don’t waste language moving them up to the LPA — just grab their attention with details about what they’re looking for.
"Used car" searchers should be shown ad copy that explains why Toyota is the best brand when buying a used car. By pinpointing why, you can move the searcher over to the LPA.
LPA and profile-based targeting
Non-search advertising channels like Facebook and LinkedIn don’t present keywords for you to identify LPA targeting.
Therefore, when switching from behavioral-based ad targeting to profile-based targeting, you will be relying on social profile details as a proxy for your LPA level.
For example, how can you tell whether a Facebook user with male pattern baldness is aware that medications like Rogaine and Propecia can help their hair regrow?