There’s one SEO strategy that can help you address these issues: content hubs.
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What is a content hub?
These pages link to each other and provide general information about the main topics as well as in-depth insights into sub-topics.
Generally, there are two main types of content hubs:
"Content Library" type - a set of pages indexed by a home page; it typically has dozens or hundreds of pages that are systematically linked to each other e. category pages, glossaries, knowledge centers
"Topic Cluster" type - lots of posts related to a topic, with the thailand mobile database main post being a broad insight into the parent topic; pages link to each other contextually e. Ultimate Guide + a few other posts related to the topic
Although these are not strict categories and some content hubs can have elements of both types, we’ll refer primarily to the topic cluster type in this article.
Here is a typical example:
Content Hub Example
As you can see, there are 3 main components to a content hub:
Pillar Content – represented by a pillar page that provides a general overview of a broad topic, often targeting a broad keyword e. jogging
Clustered content – Related posts that cover smaller topics within a topic in more detail e. benefits of jogging, jogging shoes, jogging mistakes
Internal Links – Hyperlinks that connect cluster content to pillar pages and vice versa.