Just as has happened in recent years with the russian virtual mobile number clickbaiting strategies of many media outlets, a Digital Day that has nothing to do with your company or a topic that could compromise your brand is better ignored and another type of strategy is chosen.
Another thing to keep in mind is that many social media accounts that may have thousands (or millions) of followers may provide biased data.
That is, they may have purchased followers and the actual number of followers may be much lower.To do this, in addition to the multiple tools that exist to detect influencers or relevant accounts, you can choose posts on their networks at random and measure the average engagement they have.
If you find that it is very low, perhaps their posts or supposed interests will not be useful for your content strategies.To sum up, take note of these five tips to create a digital content strategy that makes the most of all the benefits offered by all social networks:
Analyze all the social networks of your competitors and of the sectors that interest you and your potential clients.
Create a Digital Days calendar that is relevant to your business and keep updating it daily with any breaking news.
Consider information from all sources before making a decision: not all content will be suitable for your site, nor will all influencers be able to provide you with ideas.
Be original (and creative): don't just copy or narrate reality, try to be more inspiring to 'fall in love' with your potential clients and retain those you have already won.
Make the most of your own networks to interact with your audience and to share all your content and content from third parties that interests you.