In a general sense, it is for promoting your business to attract buyers. And that is the marketing specialist’s core responsibility.
He or she is a professional who is into developing effective advertising, brand awareness, media exposure, and similar activities.
In LinkedIn alone, there are 78 search results formailing address example philippines the position within 25 miles of Cleveland, Ohio. That is how high the demand for this position is.
What makes a good marketing specialist?
Look for the following in assessing if someone is a good fit:
Knowledge
Ideally, he or she must be a bachelor’s degree in marketing or similar courses in the line of communications, advertising, and business.
marketing team
Aside from the degree, knowledge in the following areas will come handy for this role:
niche
buyer psychology
consumer trends
business and finance
Skills
Preferably, the ideal person must already have years of experience in marketing to prove project management, events planning, and organizational skills. More specifically, look for somebody who can effectively do the following:
market research – critical in determining the profile of your target customers to create strategies on how to convert them into buyers
communication skills – necessary to convey effective, clear, and concise messages across your organization and target customers
technical skills in using applications and software – important when promoting online
graphic design and content development – this is optional but a plus when crafting marketing campaigns
Attributes
He or she must be someone who has the following qualities:
Creative – someone who can craft attention-grabbing campaigns and works well with designers and content providers
Analytical – must know how to effectively tweak the strategies depending on the data
Open and adapts to change – the marketing world evolves quickly, and this person must be able to see new opportunities as they come
Good at working with teams – strategic marketing requires quality content and to be able to develop those assets, he or she must deal with other people or teams effectively