The core takeaways will remain the same in 2022 - every SEO needs to understand the basics of crawling and indexing, and the technical fundamentals that must be fully understood before a website can rank. If you don't take the initial steps to lay the foundation, all the interesting places in the world will be closed to you.
Focus on fundamentals
Technical best practices are “best” for a reason, and having solid basic technical SEO skills is still a must.
“For me, the most underrated technical SEO strategy has always bahrain mobile database been the most basic approach,” says consultant Joe Hall. “It may sound surprising, but the vast majority of my clients struggle to understand the importance of best practices and fundamentals. I think this is largely due to our community focusing on the ‘next best thing’ and not talking about technical SEO fundamentals very often.”
These fundamentals include difficult skills like knowing how to identify and fix crawlability, indexing, accessibility, and site performance issues, as well as how to prioritize the problems you encounter.
SEO expert Lily Ray points out that prioritization is one area that new technical SEOs need to improve on first, as they may be more inclined to identify small things as major issues when they are not: “New or junior SEOs will often send a list of technical items out of [SEO tools] straight to the client without prioritizing which ones are most important or knowing which ones can be ignored,” she says.