Easier said than done: creating engaging content that is also visually appealing. Polle: “First, create a content strategy with multiple layers; think of (the production of) continuous content (where you can respond to certain events or moments, for example), but also of short-term campaigns & digital products. Create a content calendar for that, so that you can work towards it and plan your efforts.” Of course, you don’t create content alone. You need the organization for input. And you need capacity and budget for that. How do you get your organization on board? “Construct content concepts worth sharing,” says Polle. That not only ensures the involvement of your external target group, but also the involvement of your internal target group!
In addition, it is important to build momentum. “Build trust in the organization, bit by bit,” says Polle. brazil telegram data “By experimenting and sharing the results of those experiments and by showing that it works.” And what about management? How do you convince them of the value of content marketing ? Polle de Maagt is very clear about that: “Managers don't talk content, so talk management porn.” Create PowerPoint slides or infographics with data, with numbers and quotes that they can use on the golf course.