We love the team Conversations feature

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HR and recruitment: Use social to foster a strong employer brand, dig into competitive analysis, widen your candidacy pool and build ongoing connections with prospective candidates. With the help of unified social media management software like Sprout, talent teams are empowered to create, manage and report on the success of recruitment teacher data content—even if they aren’t social pros. For example, with Tag Reports, the HR team can distill down the results of their campaigns to see how their efforts moved the needle.
A screenshot of Sprout Social's Tag Report. In the report, social metrics for content with certain tags are displayed. You can see the total volume, post impressions, post engagements, post clicks and video views of posts using those tags.

Product development: Translate existing conversations happening about your products and industry online into new launches, product refinements and stronger go-to-market strategies. For example, with Sprout’s listening solution, product teams can gauge audience response to specific keywords, products, competitors and more by using the Topic Summary Report.
A screenshot of Sprout's Performance Summary tool which demonstrates key metrics (like volume, engagements and impressions) related to a Listening Topic.

As a more diverse set of stakeholders gets involved, core social teams will need to adapt. Figuring out who owns what, and which proficiencies are needed across teams, has to be addressed as social strategies become more sophisticated.

The Grammarly support team demonstrated how impactful it can be when teams outside of marketing take ownership over certain aspects of social. After starting to use Sprout’s Smart Inbox to perform customer care functions, Grammarly reduced their average time to first response by over 80%. Even with teammates across time zones, their internal collaboration was much smoother.

[in the Smart Inbox]. If someone working out of Kyiv isn’t able to solve an issue by the time they log off, they can leave a note. Then, the Vancouver team can pick it up and continue the conversation with all the necessary context.” – Emma Hanevelt, Grammarly, Social Media Insights Analyst