Loss of traffic and rankings

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Black Hat SEO techniques boost a site's visibility by increasing the number of backlinks, keywords it ranks for, and indexed pages. Partly thanks to this, and partly thanks to practices such as cloaking and redirects, the number of visits it receives will also increase.

The only problem with this (beyond the lack of uk mobile database ethics and illegality, of course) is that it only works in the short term . It's like Achilles: a short life, but full of glory... which he quickly regretted as soon as he got to the other side.

Our client in particular was lucky: it took Google two months to penalize his website. And when it did, the penalties were not brutal: he only dropped 30 positions in the ranking . Does that seem too much? Well, it's not. Not if you consider that some sites drop 50 positions and others as many as 950.

On the other hand, if the search engines don't drop your site in one fell swoop, your target audience will soon realize that there's something fishy about your pages . Negative reviews will start, your visitor rate will drop, and your site will inevitably fall down the SERPs.

But all is not lost. In westerns, the hero did not win until the very last moment: it is never too late for White Hat SEO to come to the rescue .