The Influence of Personal Connection in Diversity Recruiting

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On Mother’s Day, tech titan Sheryl Sandberg shared a reflection with her community on Facebook about the challenges that single mothers face and her newfound appreciation for how hard this makes it to also focus on leaning in at work.

You can read the full post here.

“On Mother’s Day, we celebrate all moms. This year I am thinking especially of the many mothers across the country and the world who are raising children on their own.

People become single parents for many reasons: loss of a partner, breakdown algeria phone number list of a relationship, by choice. One year and five days ago I joined them.

For me, this is still a new and unfamiliar world. Before, I did not quite get it. I did not really get how hard it is to succeed at work when you are overwhelmed at home. I did not understand how often I would look at my son’s or daughter’s crying face and not know how to stop the tears. How often situations would come up that Dave and I had never talked about and that I did not know how to handle on my own. What would Dave do if he were here?”



In that moment, she wasn’t speaking as a woman in tech. She wasn’t talking about wealth. She was being honest and open about something we all can relate to: having a newfound appreciation of how difficult something is.

This made me think about the power of personal connection in Diversity Recruiting. In order to successfully build a diverse workforce—however that goal manifests itself in your organisation—candidates must be able to trust and relate to you.