How does Unified Commerce work?
The goal of Unified Commerce is to consolidate the management of sales channels.
With a central unified commerce software platform, all channels and elements of the sales funnel for selling products and services are managed in one place.
This allows companies to consolidate all sales and marketing processes. Everything from the initial advertisement to the final payment is managed through the same system.
This allows tasks such as the following to be controlled centrally:
order management
e-commerce
inventory management
Customer Relationship Management (CRM)
cash register systems (POS systems)
Mobile Commerce (M-Commerce)
Examples of Unified Commerce Platforms
Let's look at how unified commerce works in practice. Companies can implement such a system in a variety of ways, especially in hybrid online-offline environments.
Typically, you have three different options for the infrastructure of your unified commerce ecosystem:
All-in-one platforms: In this type of infrastructure, companies manage everything through a central thailand telegram system with all the necessary features to provide a unified experience for end users and sales staff.
Microservice platforms: Alternatively, companies can manage their systems through an intermediate platform that connects to third-party software to manage individual processes (e.g. for content management or social media posts).
Modular platforms: Modular options are similar to the two types of platforms mentioned above, but in this case, companies can decide for themselves which modules of the provider's product family they use, so they only use what they really need.
How can SMEs benefit from unified commerce?
Both large and small retailers can successfully use unified commerce services. SMEs in particular gain significant benefits from implementing such a system.
The biggest advantage, regardless of company size, is undoubtedly the simplification of sales management with a central system. This means that the sales funnel is not managed across several different platforms, but in one central location.
A good example is product information management. With a unified commerce system, users only need to enter product information such as key features or prices once in the system and it can then be used across all sales channels.