Visualize the buying process
It's important to not only understand search intent, but also consider how you can provide your customers with useful content at every step of the buying process.
Link your keywords to a specific stage in your target audience’s decision-making process, depending on their likely needs.
3 main phases of the buying process
Adjust the website structure and UX design
Once you know the search intent behind a query, you can design the user experience of your website accordingly.
As stated above, if someone is searching for “the best hiking boots for Yosemite National Park,” it would be pointless to try to optimize your shoe store’s product pages for that search query.
Information on trail conditions and usual weather conditions in Yosemite National Park
A curated list of the best hiking boots available, starting with your top recommendation
Pictures with a panoramic view of each shoe
Price information and purchase links for each shoe
Advantages and disadvantages of the individual shoes
REI blog page with analysis by the author
REI blog page with analysis by the author ( source )
Think through the design of all of your website's page templates and content types and vietnam telegram data consider exactly who is landing there: where are they coming from, and if they came to your site through a search query, what were they looking for?
Go beyond pure keyword search with search intent
Both search engines and searchers are becoming more demanding every day.
It's no longer enough to identify a few good keywords based on search volume, make some optimizations to the site, and then expect sales to skyrocket.
For effective search engine optimization today, you need to keep a close eye on the needs of searchers and create content that offers them a good user experience and helps them achieve their goals.
This is how you ensure satisfied customers and high sales figures.