An opportunity to gain leverage, clarity, and insight

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Can you see what’s happening? You’re using your competitor’s strategy to inform your own. Your clients keep winning whether their competitors win or lose. Here’s the important part about competitive review audits. The possibilities are there. You can use your competitor’s success or failure to enhance your marketing results. You can use this strategy with webinars, guest post ads, partnerships, workshops, and even events.


Don’t underestimate the power of conducting a competitor review audit. It’s a powerful strategy, especially when combined with review management tools as well as display and PPC intelligence tools like belarus number data , WordStream, and SpyFu.

If you’re a boutique local search, SEO, or marketing agency working with a variety of local clients, providing review management guidance can be an incredibly valuable additional service. In fact, according to Moz’s 2019 The State of Local SEO Industry Report , 91 percent of marketers believe that aspects of reviews, including rating, quality, positive/negative sentiment, keyword presence, and/or freshness, can impact local pack rankings. So if you’re providing local digital services and not touching reviews, you’re probably doing your clients a disservice.