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Detects whether visitors switch between devices before making a purchase
Thanks to the great targeting capacity offered by the pixel, it is possible to develop different types of promotions to be sent to specific recipients, such as:

notifications of promotions aimed only at those who have visited the site in the last month
produce reminders for those who have added products to the cart without completing the purchase, to encourage them to continue with the order
push towards personalized conversions aimed at chinese overseas british data specific audiences and excluding those less in line with our purposes
judge the results of your Facebook campaigns to deduce whether you need to redefine parameters in choosing who to target
How to insert the Facebook pixel
Here is the simple procedure with which you can create the pixel from scratch and use it in your promotional campaigns:

access the Facebook Power Editor of your advertising account
click on the Create Pixel item after having assigned a name to the code that allows you to distinguish it)
copy and paste the portion of code inside the tag of the page you are interested in
proceed to reload the Facebook page to verify the correct installation
To check if the procedure was successful, you can use the Pixel Helper browser extension which will reveal whether the code is present or not.
If you have trouble inserting the Pixel code, you can email it to your developer to integrate into the pages you want to track, or adopt it through Google Tag Manager.Duplicate and Copied Content - How to Avoid Penalties
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