The best tools to study competitors

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Of course, only site owners have the tools – Google Analytics first and foremost – that offer reliable information on the value of traffic and conversions achieved.

Aside from that, we can use external tools to spy on the competition that allow us to have an idea, however approximate, of the weight of the competitors we have to deal with.

Among the main tools for competitor analysis we have:

Mention
If you are interested in your competitor's presence in all media, Mention is the place to take note of all the updates and web pages that mention the subject in question.

Sharedcount
Do you want to know at all costs how successful your competitors' posts are? With Sharedcount you just have to enter the URL of the page you are interested in in the search bar and the tool will show you the shares and likes it has obtained.