According to a survey conducted by Portentof e-commerce websites load in less than 5 second

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However, with decreasing patience and attention spans, this duration can still result in a high bounce rate. Most website visitors will leave your site if it takes too long to load.

The same study states that websites that take one second to load receive 2.5x higher conversion rates than those that load in 5 seconds.

Remember: the longer your page takes to load, the more people you’re going to lose. As you can see below, conversion rates for sites with slow loading times are significantly lower than those with fast loading times:

Page Speed ​​Conversion Rate

Gambar via Portent

6. Outdated design
A fresh design makes your site look trustworthy. It’s a strong indicator that canada phone number list you’re offering relevant information. It also helps visitors navigate your site.

Check out the two examples below. The first is how Nike.com came about in 2000.

Nike Website Design 2000

Image via Web Design Museum

This example gives you an idea of ​​how an outdated design can confuse and drive away visitors, resulting in a high bounce rate.

The navigation is on the left rail, and is hard to read against the image background . There is no obvious search function, and it is unclear what the image at the top is for.