Similarly, if you know your target audience is highly competent in using Google, you can create blog posts based on long-tail keywords and specifically target their queries.
Tasks can also include interactions with your brand. For example, someone follows you on social media, leaves a comment on a blog post, sends you an email, or clicks on a call-to-action (CTA) on your post or landing page. These actions are essential to track.
Contact points
We’ve already covered the basics of touchpoints. Now let’s dive into them in detail.
A touchpoint is usually designed. In other words, you create a landing page for your audience to discover and follow with a call to action. Similarly, you create an Instagram conversation with your target audience.
In your customer journey maps, you want the touchpoints to reflect real life—not your fantasy journey. It would be great if your customers saw your brand, visited your sales page, and purchased your product. But that usually doesn’t happen.
Instead, a consumer may interact with your brand through six or seven touchpoints—or even more—before making vnpay database a purchase. The price of a product usually correlates with the number of touchpoints. More expensive products require more touchpoints because consumers are more hesitant to make a purchase.
Emotions/motivations
Think of a customer journey map as a series of causes and effects. In other words, behind every action there is a reason and a result.
Emotions and motivations act as catalysts. Why does a consumer land on one of your touchpoints?
Maybe a young mother searches Google for educational toys. She finds your blog post about the best educational toys and clicks. After reading your recommendations, she clicks through to the product page and makes a purchase.
The motivation was her desire to provide her child with educational toys.
Emotions and motivation can also come from negative places. For example, if a man wants to lose weight, he might ask his friends on Facebook for recommendations for weight loss products. Someone recommends your supplements, so they click through and buy.