Facebook Advertising

[kexej28769@nongnue]

However, in many cases, there's a good chance you'll benefit significantly from clickable CTA buttons.

That’s why even Facebook has short, clickable CTA buttons that you can add to any ad campaign, and why you’ll see so many landing pages with the bright text “Sign Up Now!” in a big yellow button. Clickable CTA buttons have been specifically proven time and time again to significantly increase conversion rates. One study found that adding a CTA singapore number data to their post form increased conversion rates by 83% and boosted ecommerce conversion rates by 22%.


You know, we have to start with Facebook Ads! Over the past few years, Facebook has integrated clickable CTA buttons into its native interface. Button options include “Shop Now,” “Learn More,” “Download,” “Send Message,” and more. The idea is that you can use these CTA buttons to reinforce your ad, increasing the likelihood of conversions.

You should absolutely always include a CTA button in your ad campaigns in addition to using a CTA in the headline and/or description copy. Intuitively, users are more likely to click when they see a button prompting them to take action without even realizing it.

Remember to tailor your CTA based on the ad you're running and the stage of the funnel you're targeting. Choosing "learn more" for users at the top of the funnel can be less risky and less pressure-intensive than starting with "Buy Now," but it depends on the ad and audience.