Publishing additional blog content will make your site more visible through search engines and get blog leads. Plus, you can link to your content to keep people on your site longer.
Blogging has the added benefit of positioning yourself and your business as a leading authority in your field. If you demonstrate your expertise, people will trust you. As a result, they are more likely to buy from you.
Create an editorial calendar for your blog so you know what posts you’re going to publish at least a month in advance. Outline these posts so you don’t feel overwhelmed when you sit down to write, and then schedule them to be published in advance.
I’ve already touched on CTAs, but they deserve special attention. A CTA is a word or phrase that compels visitors self employed database to take some next step, such as signing up for your email list, purchasing a product, or investing in a service.
Lead generation strategies simply won't work if you don't tell your visitor what to do. It's that simple.
CTAs often work best when you use “I” phrases. For example, above we created a Hello Bar for a lead magnet.
Use strong calls to action in your lead generation strategy 1
What if we changed the CTA?
Use strong calls to action in your lead generation strategy 2
Now, I used the phrase “I” which can help the user feel more comfortable on your website. Conduct an A/B test to see which CTA works best for your audience.
CTA phrases can be long or short. Sometimes, saying something like “Download Now” or “Sign Up” is enough. For other audiences, you might need a longer call-to-action phrase, like “Sign Up for a Free Trial Now!”
You can even incorporate a custom QR code using a QR code generator in your CTA to make it easier for users to take the next step. Here’s an example.
6. Optimize your website for conversions and get more leads
Conversion Rate Optimization (CRO) has become as important as lead generation. Think of these strategies as two sides of the same coin.