Event-driven promotions are all about tying sales to special occasions – think holidays, anniversaries or even just fun little pop-up store events. These types of promotions will make the most of the buzz that happens around these occasions, capturing attention and increasing sales while creating a stronger connection with your customers. Here’s how to do it right, with some helpful sales promotion ideas.
Pop-up store exclusivity
Pop-up stores are great because they are short-lived and exclusive. People love that “I have to get in before it’s gone” feeling. Add some exclusive deals or limited edition items to the mix and you have something people can’t miss.
Glossier
does this really well. They create limited edition items that you can only get at their pop-up stores. It drives traffic and gets people talking about their brand.
How to do it
Big cities or areas where your brand has a strong following are ideal for this.
Make It Exclusive: Offer things that can only be found in the pop-up, like special edition products or early access to moj database new collections.
Create Instagrammable Moments: Design a space that's pretty enough that people will want to take a picture of it and share it online.
Spread the word: Announce pop-up locations and special offers on social media so people know where to find you.
Anniversary sale
Anniversaries are a great way to celebrate your brand's journey while showing love to your loyal customers. They also create a sense of community and excitement around your brand with creative sales promotion ideas.
Example:
Zara celebrates its anniversary with a huge 30% discount across the entire site. It creates excitement and a sense of connection with the brand.
How to do it
Build Some Hype: Let people know in advance that something special is coming. Build anticipation with subtle previews and teasers.
Offer great deals: Discounts, bundle deals, or free gifts with purchase are a way to make a sale even more attractive.
Show appreciation: Use email and social media to thank your customers for their loyalty while promoting your sales.
Make It Personal: Share your brand story or fun milestones along the way to deepen your connection with your audience.