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For Moz and STAT users: The future is bright. Expect more updates, more innovation, and more high-quality data at your disposal than ever before. As we grow together, you will grow with us.
Search is changing. As a 200-person search marketing software company, this isn't just a strange introduction - it's a daily threat to our survival. Being an organic search marketer can be frustrating when even "What is SEO?" returns something like...



So, why don't we just abandon search marketing? If I h uk number data d to choose just one answer, it's this - because search still drives the vast majority of targeted, relevant traffic to business websites (and Google drives the vast majority of that traffic, at least in the US, Canada, Australia and Western Europe).

The answer isn’t to give up — it’s to recognize all this new complexity, study it, and do our job better. Earlier this year, for example, we launched a study to understand how SERP features affect clickthrough rates (CTR). It turned out to be a difficult problem, but the initial insights from the data were useful (and a bit surprising). For example, here’s the average organic (SERPs without any features) curve from that study…