Pop-up window with an award to illustrate best practices
Like many tools and forms of media, pop-ups can be effective or ineffective. Hello Bar has been helping large companies grow their businesses through pop-ups for over a decade. In that time, we have learned a number of best practices. Some of them are listed below:
Add value to your users: You need to add value to your website visitors. For example, if you use a pop-up to take a visitor to a URL that isn't interesting or relevant to them, you're doing them a disservice. Think about what you want the visitor to do and balance that with what the visitor wants to do.
Test often: One of the great things about Popups is how flexible they are. So we encourage all of our customers to fusion database test, test, test. Test different formats. Try different designs. Test different copy. With Hello Bar and some other popup tools, testing is easy with great analytics, easy A/B testing features, etc…
Target different audiences with different pop-ups: Target different audiences with different messages, incentives, and updates. You can target based on the subject of the page, what you know about the user, the user’s geographic location, and a whole host of other things. Targeting can deliver huge performance improvements.
Connect your brand with your pop-ups: To gain and maintain trust, make sure your pop-ups match your brand. It’s not just about the look and feel, but also the language and voice you use in your copy.
Create urgency: Pop-ups are a great way to create urgency with things like expiring discount codes. Create urgency for action with pop-ups.
Find a solution that has people to help you: Find a solution provider that can help you when you need ideas or get stuck. For example, the team at Hello Bar has been helping website owners for over a decade and are proud to help our customers grow their businesses through pop-ups.
Final words
Popups are easy to add, effective, and can lead to a massive return on investment. With solutions like Hello Bar, adding popups is simple, quick, and painless. But be sure to take the time to set up your popups properly and optimize them regularly. By doing so, you can add a lot of value to your website visitors and help more of them become a part of your community and company.