Choose where your ad will be displayed

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You can choose where your ad will appear, whether it is in the news section or in the right column. It is best to choose different locations, so the probability that the public will see it is greater.

6. Do A/B testing
The tool allows you this option , so use it, especially when you're just starting to advertise on this platform. This way, you'll get to know the audience you reach better and you can use this information for future campaigns.

How many ads should a campaign have?
Even if you have a well-defined objective, a single ad will never be enough. For your campaign rich people data to be successful, you must create at least one ad set , even if that set only has 2 ads.

The ideal number of ads for your campaign is something only you can answer, but I can help you figure out what that number is.

The number of ads will depend on your audience segmentation . If your audience is of a wide age range, you have to make a different ad for each group of people. The way you target a 20-year-old user will not be the same as the way you target a 50-year-old user. Remember that the success of the ads is in personalization, so this is something you should consider a lot.

You should also consider the different ads for each different country or region you are targeting. If your ad contains regional terms, this is something you should take into account.