The perfect ecommerce email marketing strategy starts with Hello Bar. Email marketing doesn't work if you don't have any subscribers.
Follow our conversion strategy and get more conversions for your e-commerce store.
Step 1 – Get emails (leads) into your funnel
Start with a top bar that grabs your website visitors’ attention and convinces them to sign up. This is the best strategy for getting more email signups quickly.
Get emails (leads) into your funnel
A/B test your top bar to see what wording and offer work best. Test your headline and call to action.
Step 2 – Send a welcome email series to your new leads
When people sign up, welcome them to the group. Start off on the right foot with an incentive like free shipping , gift cards, or a coupon investor database code. Of course, you’ll also want to provide whatever lead magnet you used to encourage signups.
Step 3 – Nurture and educate your prospects with valuable content
Keep your promises. If you tell your subscribers that you'll send a new email every Monday with new offers, do it. Don't let a single Monday go by without an email from you.
Don't just promote your products. Send educational content and other valuable information. If you're constantly asking subscribers to buy, buy, buy, they'll get tired of hearing about you.
If you don't want to create new content, link to content from your blog or social channels.
Step 4 – Make an irresistible offer to your prospects
A lead magnet can make or break your e -commerce email marketing campaign . For this market, a lead magnet can be free shipping or a coupon. It can also be an educational tool.
Run A/B tests for different lead magnets. Find out what your subscribers really want.
Step 5 – Provide more valuable content
Keep sharing that content. Today's consumers crave information, whether they're unsure which brand is best or unsure if they need a particular product.
Again, don't make it all about sales. Focus on gaining trust, building authority, and developing loyalty among your customers.