What is the history of marketing?

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Nowadays, with the various technological advances, mainly the Internet, there are several scenarios in which the 4Ps of marketing no longer fit perfectly and that is why the 8Ps or 4E's of marketing have been created .

A good marketing professional must understand how these work in order to extract their principles and apply them to other scenarios.


Defining precisely when Marketing emerged is practically impossible, since it is an activity as old as the first exchanges and sales made by ancient civilizations.

At that time, the marketing strategies we know today were already being used, with characteristics chinese overseas america data that were not as well defined, but rather similar.

The way you communicate with the goal of showing the value of your product or service to your consumers with the intuition of closing a sale seems very basic, but it is marketing.

Nowadays it is easy to identify which brands and companies work on Marketing in an exemplary way and which ones need to dedicate themselves more.

Nowadays, marketing has become so essential to any purchasing process that companies that don't do it well are practically despised.

What is the origin of marketing?
Although it is a relatively new field of research and knowledge, marketing has been present in our lives for a long time.