This brief overview shows that the range of functions of these systems goes far beyond pure marketing tasks. Their great strength is their integration with other marketing technologies and software systems. This means that existing infrastructures can be significantly expanded and made more efficient with marketing automation. However, in order to be able to select the right system from the multitude of systems available, companies must first carry out a needs analysis.
Entry-level platforms are ideal for basic tasks. These products cover email automation, the associated analytics, and A/B testing. Most entry-level systems also allow triggers for sending emails. Companies that want to take their first steps in automation korea telegram data without putting a strain on their budget have made the right choice here.
core of marketing automation
Cloud-based marketing automation is the right choice for all companies that want comprehensive, integrated functions. Functions can be activated simply with a click, without having to program them yourself. Companies can put together all the functions they need themselves, choose integrations and coordinate the scope of use of the software along with the growth of the company.
Enterprise platforms need a much broader range of functions simply because of their size. Here, marketing automation is usually managed by a dedicated team that takes care of all aspects of the software. In addition to CRM and social media interfaces, these solutions can be used to create cross-platform user experiences - automated and individually optimized.at any time. Due to the wide range of functions, international marketing technology experts such as Scott Brinker already speak of "quintessence software" in this context.
Integration for the perfect customer journey
Perfect integration is crucial for an optimal customer experience. Companies that already have a MarTech stack can integrate marketing automation precisely at the interfaces provided for this purpose. Those who stay in the ecosystem of a single provider have it even easier and can simply install the desired functions as an app from the cloud. When choosing a system, companies also have the task of checking the integration options of different platforms with their own MarTech stack before making a decision.
Marketing Automation can do even more