Brand Communication Strategy or How to Speak to Customers in Their Language

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If you work with the target audience incorrectly, this can lead to misunderstandings and a negative image of the company. As a result, a decrease in customer loyalty and even a loss in the competitive struggle.

A communication strategy helps to avoid such problems and make communication with potential buyers more effective. We tell you how to develop a communication strategy and share examples of Russian brands.

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What is a communication strategy and what tasks does it solve?
A communications strategy is a plan or set of actions a company uses to communicate el-salvador phone number list with its target audience. It can be thought of as a guide that helps a business determine how best to communicate with its audience to achieve its goals.

For example, law firms generally want to be perceived as experts in their field. This is what their communication strategies are aimed at. A travel agency wants to be perceived as a friendly and caring company. In this case, the strategy will be aimed at creating this image in people's minds.

To implement a company's communications strategy, you can use various tools: from advertising on social networks to creating entertainment content that will be of interest to the target audience .

For example, a company produces eco-friendly household goods. Its main goal at the moment is to convince people to switch to safer products. In this case, the elements of the communication strategy may be as follows.