Referral programs are also among the other ways to create brand identity and marketing sentiment. Referral programs improve post-purchase engagement, reward existing/new users, and create a sense of accomplishment for everyone involved.
As well as the set of advantages, it is important to talk about the negative aspects of poor post-purchase practices by any e-commerce store. These are some of the negative aspects that must be avoided when working on post-sale engagement...:
Lack of effective customer retention
Retaining customers can be difficult if there is no engagement with them after the point of sale. As a result, e-commerce stores end up losing a lot of customers if they do not focus on maintaining engagement with their past and current buyers. To put it bluntly, failing to retain customers could lead them to buy from your competitors.
Losing to the competition
If your customers perceive that your competitors offer much better ivory coast phone number data after-sales engagement, they may end up evaluating your e-commerce competitors as potential partners. The disadvantages of search can also put e-commerce stores in a bind, causing them to lose market share.
Poor brand identity
Creating a brand identity is the foundation of any growing business. Without a strong brand identity, it is impossible to stand out. Lack of brand identity also leads to a lack of trust from potential customers, which can hinder the overall growth of an eCommerce business .
Absence of reference companies
The referral business relies on customers writing recommendations or suggesting a particular product to their network of contacts. If there is no engagement between the buyer and the seller, the chances of these recommendations happening are very slim. An attractive referral incentive with regular brand awareness campaigns would be a game-changer in this area.
Several popular post-purchase engagement case studies
Post-purchase engagement is not new. Some of the most popular brands understand the power of post-purchase engagement and use it to their advantage. Here are some of the case studies that demonstrate the implementation of post-purchase engagement:
Case study 1: Adidas and its loyalty rewards
Adidas , a popular sportswear brand, offers its users loyalty rewards based on different levels depending on their previous purchase history and its importance.
Case Study 2: Puma and its seamless returns policy
Puma is another global luxury brand, and it aims to take care of its customers by providing the easiest return process. Here customers can return the product for any reason and free of cost as the company focuses on improving customer satisfaction .
Case Study 3: Airbnb and the Easier Referral Business
AirBNB has a great way to generate referral business, build a market, and generate more revenue. The secret is in its forum and community, where people can exchange ideas and review places. These communities drive user interaction and bring more engagement to the platform.